Taking place Nov. 3-6 at the Las Vegas Convention Center, the Show will feature the latest products from every corner of the aftermarket.
DIAMOND BAR, CA – April 30, 2026 – (Motor Sports. NewsWire) – Registration for SEMA Show attendees, exhibitors, and media opens online Monday, May 4, for the 2026 event, taking place Nov. 3-6 at the Las Vegas Convention Center.
From cutting-edge vehicle builds to the latest advancements from leading aftermarket brands, the SEMA Show remains the premier destination for automotive innovation, business development, and industry connection. Attendees will experience exclusive product launches, custom builds from top builders, live demonstrations, and a full slate of education sessions designed to help businesses stay ahead of evolving trends.
The 2026 SEMA Show will also feature an expanded Powersports / SxS / Lifestyle section in West Hall, creating a unified “Adventure Lifestyle” destination alongside the Truck and Off-Road areas. The expanded layout reflects real-world consumer behavior, as enthusiasts often own a complete package that includes a tow vehicle, trailer, and multiple two-wheel or four-wheel vehicles. The dedicated area will showcase side-by-sides, off-road vehicles, motorcycles, V-Twin performance, and related gear, bringing greater visibility to one of the fastest-growing segments.
“Each year, the SEMA Show serves as the global gathering point for the automotive aftermarket,” said Tom Gattuso, SEMA Vice President of Events. “It’s where attendees can experience the latest innovations firsthand, see groundbreaking vehicle builds, and discover what’s next for the industry all in one place.”
Attendees are encouraged to book hotel accommodations early through onPeak, the official hotel provider for the SEMA Show, to secure the lowest available rates and convenient access to the Las Vegas Convention Center. View hotel and travel options here.
“With registration opening on May 4, attendees can begin planning their experience for the 2026 Show,” said Andy Tompkins, SEMA Trade Show Director. “This year’s Show features a dynamic floor plan with new features such as the expansion of a dedicated Powersports section in West Hall, giving attendees even more targeted content and opportunities to connect across the industry.”
Organizers encourage attendees to register early once registration opens on May 4 to secure their place at the Show and begin planning. Early registration helps attendees maximize their time onsite and take full advantage of everything the Show has to offer.
Qualified attendees can secure their SEMA Show badge for $50 through June 26, after which registration pricing will increase.
For the latest updates, deadlines, and Show information, visit www.semashow.com and follow www.semanews.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.
Source: Specialty Equipment Market Association
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