Momentum Building for the 2026 SEMA Show

Recently released floorplan shows strong exhibitor demand, major OEM presence, and continued strength of the global aftermarket.

DIAMOND BAR, CA – May 21, 2026 – (Motor Sports NewsWire) – The strength and momentum of the global automotive aftermarket are on full display in the 2026 SEMA Show floorplan, now live on the SEMA Show website (www.semashow.com/floorplan). Spanning the full spectrum of specialty equipment, from performance and racing to trucks, SUVs and off-road, powersports, accessories, tools and equipment, and emerging technology, the layout reflects an industry continuing to innovate, investing with confidence, and preparing to exhibit at this year’s Show.

Exhibitor commitments have already surpassed 1 million net square feet of exhibit space and include more than 2,000 brands ready to welcome a global audience to Las Vegas and the newly renovated convention center Nov. 3-6. Through the support and growth of the aftermarket, the SEMA Show consistently ranks as one of the largest and best attended trade shows in the country.

The floorplan reflects broad-based participation across segments and makes a clear statement about the specialty-equipment marketplace: companies are innovating, launching, and scaling. As the industry continues to evolve, the 2026 SEMA Show is designed to connect buyers with the brands, products, and people driving the aftermarket forward.

“The 2026 SEMA Show floorplan reflects a resilient, growing global aftermarket, one that continues to invest in innovation, product development, and new customer connections,” said SEMA Vice President of Events Tom Gattuso. “What you see on the floorplan is a powerful statement about the industry. Brands are showing up with purpose, and buyers are coming because this is where business gets done and trends take shape.”

Major OEM Participation Adds Momentum to 2026

The 2026 SEMA Show will feature strong participation from major automakers and performance organizations, reinforcing the event’s role as the global meeting place where OEM and aftermarket innovation intersect. Participating OEMs for 2026 include Ford Motor Company, Honda Racing Corp. (Honda/Acura), Mitsubishi, Nissan, Stellantis, (with representation from Dodge, Jeep, and Mopar), and Toyota North America.

“The enthusiast community is central to Ford Motor Company; we are a passion brand in every segment that we participate in. And the way we win with our audience is to meet them where they are, and they’re at SEMA,” said Ford Customization Executive Director Matt Simpson. “We are thrilled this year to increase our investment and presence at SEMA to show off what we’re working on, from our latest Ford Custom Garage offerings, to our growing Ford Racing Parts business, to our heritage crate engines.”

“This year, Ford will engage SEMA enthusiasts on a new level, offering consumers unprecedented opportunities to compete and customize directly with Ford,” said Simpson. “We invite you to visit our booth to connect with our team and partners, and to see firsthand how we are bringing vehicle customization to the masses at an impressive scale.”

Signature Experiences Return – Built for Discovery, Competition, and What’s Next

A strong floorplan is only part of the story. The 2026 SEMA Show will bring back key experiences that drive product discovery, spotlight craftsmanship, and explore emerging trends shaping the industry. The New Products Showcase will highlight the latest launches and solutions across categories. Battle of the Builders will return to celebrate elite vehicle builds and the creativity that defines the aftermarket. The FutureTech Studiowill offer a forward-looking window into advanced vehicle technologies and the ideas influencing what comes next for the aftermarket.

“Attendees are going to feel the momentum the moment they hit the halls: more product discovery, more hands-on experiences, and a layout that makes it easy to navigate and find the solutions they came for,” said SEMA Trade Show Director Andy Tompkins. “Whether you’re here to source new products, meet with suppliers, or see the industry’s best builds and latest tech, 2026 is set up to deliver a week that’s productive, energizing, and inspiring.”

“SEMA Week” Experience: Business First, Public Friday, and SEMA Fest Friday Night

The 2026 SEMA Show will anchor a broader “SEMA Week” experience, beginning with the business-focused trade show early in the week, transitioning to public access on Friday, Nov. 6, and concluding Friday night with SEMA Fest, a signature celebration of automotive culture and music that extends the energy of the show beyond the exhibit halls.

Qualified attendees can secure a SEMA Show badge for $50 through June 26. Attendees are also encouraged to make hotel reservations at the guaranteed lowest available rates through SEMA’s official hotel provider.

While space is limited, high-quality exhibit locations remain available. Visit www.semashow.com/exhibitor or email [email protected] for more information.

To learn more about the SEMA Show and to register, visit www.semashow.com.

ABOUT SEMA AND THE SEMA SHOW

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

Source: Specialty Equipment Market Association

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