Tennis fans can now wear their love for the ATP Tour on their sleeve—or their cap, T-shirt, and socks—thanks to launch of its first official merch store.
First debuting online in January 2026, the ATP Store features a variety of branded tennis apparel and accessories. And now, for the first time, fans can enjoy a curated in-person shopping experience on site at the Mutua Madrid Open.
Set up in the fan village, the store features staples like hoodies, caps and tees, alongside trendy collaborations from Palmes Tennis Society and apparel from Lacoste.
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“Fans are increasingly looking to connect with our sport beyond the matches,” Daniele Sano, ATP Chief Business Officer, said in a statement. “As tennis continues to grow in the fashion and lifestyle space, the opening of our first in-person ATP Store creates a new way to experience the Tour, helping us to reach new audiences, expand our global footprint and elevate the ATP’s cultural relevance.”
