LOS ANGELES, CA—March 17, 2026—Tennis Channel saw its highest viewership ever this year at the BNP Paribas Open. The tournament, highly regarded as the 5th Grand Slam, increased 38% from last year and drew record high engagement on social media and tennis.com. Live tournament coverage as well as TC Live saw an increase of 47%. The Sunshine77 promotion, which launched at the start of Indian Wells, offers an entire year of non-stop tennis on the Tennis Channel App for only $77.
On the heels of its success in the desert, Tennis Channel continues its coverage of the “Sunshine Double” as the exclusive U.S. home of the Miami Open. Multi-platform coverage begins March 17 and runs through the men’s and women’s championships on March 29. From first ball to last ball, each point is available to watch on Tennis Channel, Tennis Channel 2, the Tennis Channel App and TennisChannel.com.
“With our Sunshine77 streaming app offer, Tennis Channel annual subscriber signups are up 150% from last year,” said Jeff Blackburn, CEO of Tennis Channel. “We’re looking forward to carrying that momentum into the Miami Open.”
The 2026 player field is set to include defending Miami Open champions Jakub Menšík (No. 12) and Aryna Sabalenka (No. 1) as well as World No. 1 Carlos Alcaraz. Also headlining the field are Elena Rybakina (No. 3), four-time Grand Slam champion Jannik Sinner (No. 2), two-time Grand Slam champion Coco Gauff (No. 4) and Taylor Fritz (No. 7), the top-ranked American on the men’s tour and 2022 BNP Paribas Open champion, among many others. Recently announced: former World No. 1 and three-time Miami Open winner Venus Williams and former US Open Champion Sloane Stephens have also received wild cards to compete.
