S&S Cycle Announces Passing of Tim Osterberg

VIOLA, WI – October 30, 2025 – (Motor Sports NewsWire) – S&S Cycle regretfully announces the passing of Tim Osterberg on 10/28/2025. Tim started with S&S Cycle in November of 2021 as Vice President of New Product Development & Methods and in that role made significant contributions to new and current products. 

Tim was a leader, serving on our Senior Management Team and as a mentor to many of the engineers in Product Development and Core Product Engineering. His long-standing involvement with the motorcycle industry made him an incredible asset to the departments he worked within. While suffering with cancer, Tim would show up in the office or on video calls to ensure his team was being supported, his dedication was apparent to all he connected with.

“I had the pleasure of collaborating with Tim over the past several years and he was dedicated to his passion of product development through his last moments.  As recently as last week he was fully engaged in strategic planning conversations.”  Said Brett Smith, who then said, “Tim will leave an indelible mark on S&S through his efforts to create new opportunities for the company—many of which will come to fruition in the next 12-18 months.  Before passing, he actively identified a potential successor, Scott Cain.  His transparency with the company regarding his situation and his faith were a model for us to emulate and follow. He will be sorely missed not only by the S&S team and family, but also by the many others’ lives touched throughout his time on Earth.  Godspeed Tim and God bless your family.”

“It was truly a privilege to work with Tim and get to know him professionally and personally.  He worked tirelessly to advance the mission of S&S Cycle and deliver Proven Performance to our customers and teammates,” said Mark Platt.  “We will miss Tim’s strong professional presence, his technical expertise, and his steady demeanor.  His legacy will live on through the products he developed, the projects he stewarded, and the team he built. We at S&S will continue to hold up Tim’s family in our thoughts and prayers.”

We will miss Tim more than these words can convey as he was not just a team member, but a true friend to the S&S Cycle employees and family. 

About S&S Cycle:

For over 65 years, S&S Cycle has been the leading manufacturer of Proven Performance motorcycle components, engines, and exhaust. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George and his wife Marjorie (whose maiden name was also Smith) bought out Stanley, and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin, and expanded to La Crosse, Wisconsin, in 2004. The technology has changed, but one thing remains: S&S Cycle is dedicated to delivering the ultimate customer experience in the powersports industry through proven performance.

For further information, please visit www.SSCycle.com

Source: S&S Cycle

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