VIOLA, WI – June 30, 2025 – (Motor Sports NewsWire) – S&S Cycle is excited to announce signing on to be the Official Performance Sponsor of the Donnie Smith Show.
The Donnie Smith Show, held in St. Paul Minnesota each March is the largest custom bike show in the mid-west. It symbolizes the unofficial kick-off of the upcoming riding season and draws thousands of spectators to see the custom bikes and meet with vendors from across the country.
“I visited the Donnie Smith Show for the first time in nearly 20 years and was very impressed with the traffic and participation,” said S&S Director, Brett Smith. “It was a real benefit for S&S to participate and experience all the show had to offer and see old friends.” Smith went on to say, “It was clear to me that we needed to take on a more significant role in promoting the show and supporting the industry with a larger and more strategic presence in 2026. Donnie and Neil, thank you for providing us with this opportunity. See you all in March!”
As the Official Performance Sponsor of the show, S&S Cycle will be bringing a large display of the latest and core proven performance parts that built the S&S reputation, and two very exciting new elements of the company that will be announced just prior to the show in March of 2026. The announcements are sure to be something never seen in the v-twin custom show world and will certainly add a level of excitement to the S&S display.
About S&S Cycle:
For over 65 years, S&S Cycle has been the leading manufacturer of Proven Performance motorcycle components, engines, and exhaust. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George and his wife Marjorie (whose maiden name was also Smith) bought out Stanley, and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin, and expanded to La Crosse, Wisconsin, in 2004. The technology has changed, but one thing remains: S&S Cycle is dedicated to delivering the ultimate customer experience in the powersports industry through proven performance.
For further information, please visit www.SSCycle.com
Source: S&S Cycle
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