The former world No. 1 and 2024 WNBA Rookie of the Year were joined by two-time Super Bowl champion Eli Manning to also talk about the potential of a professional men’s and women’s flag football league—a non-tackle version of football that will be played at the 2028 Olympics in Los Angeles, for which NFL commissioner Roger Goodell noted “a lot of interest.”
“It’s just investing in us,” Williams continued. “When we see what it does, investing in women, what we can do, there’s an opportunity there for lots of growth.”
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She knows of what she speaks: Since retiring, the 23-time Grand Slam champion has committed to supporting startups to her venture capital firm Serena Ventures, and has also been adding to her sports portfolio. Already a minority owner of the Miami Dolphins with Venus since 2009, Williams, her husband Alexis Ohanian, and their first-born daughter Olympia have been in the ownership group of Angel City FC in the National Women’s Soccer League since 2020. In March, she joined the ownership group of the Toronto Tempo, which will begin play in the WNBA in 2026.
And Williams’ personal investments might soon include one of those women’s professional flag football teams Goodell was alluding to, if recent media reports are to be believed.
