SEMA Data Excellence Award Recipients Announced

Aftermarket brands commended for delivering outstanding product data quality

DIAMOND BAR, CA – September 26, 2024 – (Motor Sports NewsWire) – The Specialty Equipment Market Association (SEMA) announced the recipients of its 2024 SEMA Data Excellence Awards. These awards honor brands that have demonstrated exceptional commitment to data proficiency by delivering the most comprehensive product content for retailers and resellers in the SEMA Data network.

“Achieving data excellence requires diligence and commitment,” said Gigi Ho, SEMA vice president of Technology, Data and Strategic Initiatives. “We commend the manufacturers who have achieved this significant milestone that benefits the entire industry.”

As consumers continue to shop online, it’s essential that manufacturers maintain excellent data quality that meets or even exceeds industry standards. Ensuring that products are accurately represented can help resellers streamline their operations and eCommerce stores, boost sales, and ensure customers are equipped with accurate and complete product information when shopping for automotive parts.

The 2024 SEMA Data Excellence award winning brands have surpassed this feat, meeting the most stringent requirements of the SEMA Data Scorecard v3–a comprehensive tool designed to guide manufacturers in improving the quality of their product data. Each tier of the Scorecard–Bronze, Silver, Gold, and Platinum—presents a more rigorous challenge to create and catalog additional fields of product information. Those with Gold and Platinum scores are distinguished as having achieved Data Excellence.

“We firmly believe that quality data drives sales,” said Scott Brickey, IT Director at Advanced Clutch Technology. “Since SEMA introduced the Platinum standard years ago, it has been our mission to attain it every year—this year being no exception. Detailed descriptions, accurate pricing, actual product images, and valid fitments are crucial for making our parts easily accessible across platforms and helping customers make informed decisions.”

“Our team worked incredibly hard to achieve a Platinum score,” added Patricia Lierman, Product and Sales Information Specialist at Blue Ox. “We take pride in knowing that the information we provide to our customers is of the highest quality.”

SEMA Data is the industry’s largest product database with more than 650 brands, a collective inventory of more than 4.5 million parts, and an active network for more than 4,750 resellers. It serves as the central hub for product information in the specialty-automotive market, supplying manufacturers and resellers with continuing education regarding evolving product data standards, as well as a comprehensive set of online data management tools.

Award winners will be celebrated during the SEMA Data Users Group Meetup on Monday afternoon before the official start of the 2024 SEMA Show. To learn more about SEMA Data, visit www.semadata.org.

SEMA DATA PLATINUM BRANDS

• Advanced Clutch

• Blue Ox

• Borgeson

• BRExhaust

• Camburg

• CSF Cooling-Racing & High Performance Division

• Diode Dynamics

• Form Lighting

• IAG Performance

• ICI

• Leed Brakes

• MagnaFlow Exhaust Product

SEMA DATA GOLD BRANDS

• Bak Industries

• BD Diesel

• BedRug

• Belltech

• Bilstein

• BOLT

• Boostline

• CamLocker

• Coast To Coast

• Derale

• ENEOS

• Extang

• FOX Offroad Shocks

• GATE KING

• GFB Go Fast Bits

• HushMat

• Husky Towing

• KW

• MBRP Exhaust

• MTS Technik

• N-Fab

• Nolathane

• ORACLE Lighting

• Pacbrake

• Pareto Point Industries

• Pedal Commander

• Raxiom

• Retrax

• Roll N Lock

• Rugged Liner

• SpeedFx

• ST Suspensions

• TI Automotive

• Timbren SES

• Tonno Pro

• TrailFX

• Truck Covers USA

• Truxedo

• Undercover

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org.

Source: Specialty Equipment Market Association

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