SEMA Connected: A New Era of Product Discovery for the Automotive Aftermarket Industry

New online marketplace empowers car enthusiasts to
discover, search, and build with confidence

DIAMOND BAR, CA – October 9, 2025 – (Motor Sports NewsWire) – Automotive enthusiasts and builders can discover new products from trusted aftermarket brands with speed, relevance, and accuracy thanks to a new digital platform powered by the Specialty Equipment Market Association (SEMA) and SEMA Data. 

SEMA Connected is the automotive aftermarket industry’s new online hub for enthusiasts to find high-quality automotive parts and products, manufacturers to showcase their latest innovations, and resellers to reach high-intent buyers. It’s a product discovery engine, brand showcase, and buyer connection tool all in one, built for everyone in the automotive aftermarket ecosystem.

“When parts data is messy or inconsistent, everyone loses time—and trust,” said Gigi Ho, SEMA Vice President of Technology, Data, and Strategic Initiatives. “We built SEMA Connected to help buyers save time and eliminate frustration, providing them with results that are organized and informative.”

Like the SEMA Show, But 365 Days a Year 

SEMA Connected is the first platform of its kind designed to mirror the organization of the SEMA Show floor, allowing visitors to select their area of interest, browse by vehicle, explore featured products and vehicles, or create their own build list.

Organized by enthusiast-driven categories like Hot Rod Alley, Racing & Performance, or Trucks, SUVs & Off-Road, users can explore the platform in a way that feels familiar and purposeful with product details and content at their fingertips.

Key Features Include:

• Smart, vehicle-specific search that delivers relevant, accurate product results
• Showcase opportunities for brands to highlight promotions, new product announcements, and company news
• Retailer and location directory with geolocation tools to guide enthusiasts to purchase points
• Data request functionality for resellers to easily connect with brands and access product information through SEMA Data PIMS portal

Powered by Precision, Backed by Data Excellence  

SEMA Connected is more than just a digital tool: It’s an online marketplace designed to help the automotive aftermarket industry make more informed decisions. All brands that appear on SEMA Connected must meet SEMA Data standards to ensure the product information on their website is accurate, complete, and useful to buyers. At launch, brands that have achieved Data Excellence status within the past two years are featured.

Automotive aftermarket manufacturers and brands can feature their products on SEMA Connected by becoming a SEMA Data member. Likewise, resellers, distributors, or eCommerce businesses can appear on the “Where to Buy” section for products by registering through SEMA Data.

To learn more or get started, visit www.semaconnected.com.

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.6 billion in parts sales annually. For more information, visit www.sema.org.

Source: Specialty Equipment Market Association 

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