RM Sotheby’s Breaks Record as Ferrari Daytona SP3 Becomes the Highest-Priced New Ferrari Ever Sold at Auction at $26M

All proceeds from the one-of-one 2025 Tailor Made Ferrari Daytona SP3 sale to benefit The Ferrari Foundation in support of global educational initiatives.

MONTEREY, CA – August 17, 2025 – (Motor Sports NewsWire) – This evening, RM Sotheby’s, in partnership with Ferrari, set a new world record as a one-of-one 2025 Tailor Made Ferrari Daytona SP3 sold for $26 million, becoming the highest-priced new Ferrari ever sold at auction. Commissioned as an additional example beyond the original 599-unit production run, the car features a striking exposed carbon fiber and Giallo Modena livery with a full-length Ferrari logotype across the body for the first time. The interior is finished in Q-Cycle, a sustainable fabric made from recycled tire material, and includes yellow seatbelts and embroidered Prancing Horse motifs.

All proceeds from the record-breaking sale will benefit The Ferrari Foundation, a 501(c)3 public charity dedicated to advancing educational programs and community projects worldwide.

About RM Sotheby’s 

RM Sotheby’s is the world’s largest collector car auction house by total sales. With over 45 years of proven results in the collector car industry, RM’s vertically integrated range of services, from auctions (live and online) and private sales to estate planning and financial services, coupled with an expert team of Car Specialists and an international footprint, provide an unsurpassed level of service to the global collector car market. RM Sotheby’s is currently responsible for six of the top ten most valuable motor cars ever sold at auction.

Source: RM Sotheby’s

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