NPDA unveils EDGE-ucation platform – Motor Sports NewsWire

FALLS CHURCH, VA – April 28, 2025 – (Motor Sports NewsWire) – The National Powersports Dealer Association (NPDA) has launched its EDGE educational platform, allowing dealership owners and staff to capitalize on Education, Development, Growth and Excellence.

EDGE stands for:

• Education – Industry-leading training programs tailored for Dealership roles;
• Development – Career pathways that support Dealership employee growth and retention;
• Growth – Elevating Dealership performance through knowledge;
• Excellence – Setting new standards for professionalism in powersports;

“The NPDA was formed to give our Dealer Members an edge in profitability, so it’s exciting to get EDGE underway, ” said Bob Kee, co-owner of Destination Cycle in Kerrville, Texas, and Chairman of the NPDA Board of Directors. “Our goal is to provide Dealership owners and staff with tools for sustainable profitability, and the EDGE curriculum is an important component.”

The EDGE platform launched this month, with the first in a year-long offering of live, interactive webinars. Owners and staff at NPDA-member dealerships, as well as NPDA Partners, can join the webinars at no cost. The fee for non-members to attend a webinar is $79.99.

The NPDA will be promoting the Dealerships that have the most attendees at each live webinar. The NPDA EDGE Leaderboard will feature a list of Dealerships who had the most webinar attendees, as the sessions and topics will target a wide range of management and staff. The EDGE Leaderboard will be found in a variety of public-facing locations, including on social media posts and NPDA.org.

NPDA EDGE is the official education and career development platform of the NPDA. Designed specifically for dealership staff, EDGE provides the knowledge and skills necessary to build lasting careers in powersports while helping Dealerships thrive. Participants in the NPDA EDGE program will receive a certificate of completion, recognizing their engagement and commitment to professional development. While these certificates are not part of a formally accredited or certified program at this time, they serve as a strong indicator of continued learning and industry involvement. The NPDA is actively working toward developing future EDGE offerings that will meet the standards for official certification.

What’s the excitement all about when it comes to the NPDA EDGE?

For starters, the EDGE is built to:

• Strengthen Dealership teams with high-impact training
• Improve employee retention and job satisfaction
• Provide clear, structured career pathways for staff
• Help NPDA Member Dealers build high-performing teams

“The EDGE is more than an education program — it’s a competitive advantage for Member Dealerships and their employees,” said NPDA Executive Director Dave McMahon, who has created and hosted dealer-facing webinar classes and series for over a decade. “Our development tracks are delivered by our Partners and approved by our highly successful Board of Directors, all of them Dealership owners. We will be rolling out additional elements to EDGE, all aimed at providing our Dealer Members with an exceptional NPDA membership experience.”

Here’s the NPDA EDGE Top 15 Leaderboard after the April live webinars that provided an EDGE in Sales – Digital Leads and Operations – Dealership Financials:

1. Destination Cycle – TX (Member since 2021)
2. Cycle Country – OR (Member since 2021)
3. Champion Harley-Davidson – NM (Member since 2022)
4. Ledgewood Powersports – NJ (Member since 2024)
5. Antelope Valley Harley-Davidson – CA (Member since 2023)
6. Schaeffer’s Harley-Davidson – PA (Member since 2021)
7. Sierra Steel Harley-Davidson – CA (Member since 2022)
8. Keystone Harley-Davidson – PA (Member since 2021)
9. Legacy Harley-Davidson – IL (Member since 2022)
10. SF Moto – CA (Member since 2023)
11. Toms Snowmobile & Service – CA (Member since 2024)
12. Fred Cummings Motorsports – CA (Member since 2023)
13. Pony Powersports Westerville – OH (Member since 2024)
14. Texas Motorsports – TX (Member since 2021)
15. Tim Surdyke’s Gold Star Harley-Davidson & Outdoors – MO (Member since 2024)

The May webinars will provide an EDGE in Sales – Pre-Owned Units and Operations – Strategy.

Dealers can join the NPDA at npda.org/dealer.

Source: National Powersports Dealer Association

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