Yamaha Motor’s record of Red Dot wins since 2012 extended to 14 years
IWATA, JAPAN – April 23, 2025 – (Motor Sports NewsWire) – Yamaha Motor Co., Ltd. (Tokyo: 7272) announced that its NMAX 125 Tech MAX scooter has won the globally-prestigious Red Dot Award: Product Design 2025, marking the 14th year in a row-every year since 2012-that a Yamaha Motor product has received a Red Dot Design Award.
The award-winning model is based on the NMAX, which has been on sale since 2015. It faithfully inherits the DNA of the MAX Series line of sport scooters popular in Europe and Japan, condensing novel styling and a sporty ride into a compact body. The 2025 NMAX was designed to be the best sport scooter aptly sized to fit the human body, i.e., the goal was to create a fun vehicle that offers a level of control that feels like it is an extension of the rider’s body.
The NMAX is positioned as the most user-friendly model in the MAX Series, and to take it to its next stage of evolution, “Condensed Elements” was the design theme chosen. While improving onboard comfort and convenience for the rider, the adoption of small LED lighting for the front and rear and a new TFT instrument cluster helped achieve a more compact machine size. The NMAX 125 Tech MAX that received the award is a deluxe version and features a higher quality seat and color scheme compared to the standard model.
The Red Dot Design Awards, organized by Germany’s Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world.
・Yamaha Motor Design Award website
https://global.yamaha-motor.com/design_technology/design/awards/
Source: Yamaha Motor Co., Ltd.
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