MotoAmerica Welcomes HEL Performance As A Sponsorship Partner For 2025

A Global Leader In Performance Brake Lines, HEL Performance Joins In As A Sponsor Of The 2025 MotoAmerica Championship

IRVINE, CA – January 23, 2025 – (Motor Sports NewsWire) – MotoAmerica, North America’s premier motorcycle road racing series, is proud to announce that HEL Performance, a global leader in performance brake lines, is now an official sponsorship partner of the 2025 MotoAmerica Championship.

HEL Performance, a global leader in performance brake lines, is now a sponsorship partner of the 2025 MotoAmerica Championship. Photo by Brian J. Nelson

As part of the sponsorship, Florida-based HEL Performance USA will have a strong presence at all MotoAmerica events throughout the 2025 season, including trackside activations, product displays, and opportunities for fans to learn more about the company’s cutting-edge offerings.

Additionally, HEL Performance USA will work closely with teams to supply high-performance brake lines and continue to elevate safety and performance standards in the series.

“We’re thrilled to partner with MotoAmerica,” said Simon Lane, CEO of HEL Performance. “MotoAmerica represents the pinnacle of American road racing, and we’re proud to support the athletes who push the limits of their machines. Our brake lines are trusted by some of the most demanding riders in motorsport, and we’re excited to see our products used at the highest level in the United States.”

“We’re excited to have HEL Performance on board as an official sponsor,” said Lance Bryson, MotoAmerica’s Director of Sponsorship Sales. “The safety of our riders are paramount, and HEL’s top-tier brake lines are a vital part of ensuring that our competitors have the reliability and performance they need. Their commitment to excellence aligns perfectly with MotoAmerica’s goals of showcasing the best in road racing.”

About MotoAmerica

MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Stock 1000, Twins Cup, Junior Cup, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter, and YouTube. To watch all things MotoAmerica, subscribe to MotoAmerica’s live streaming and video on demand service, MotoAmerica Live+

Source: MotoAmerica

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