A battle-tested leader with more than 30 years in the trenches, Sheffield brings the heat to Columbus this September
FALLS CHURCH, VA – July 19, 2025 – (Motor Sports NewsWire) – The roster of industry educators and thought leaders joining National Powersports Dealer Association (NPDA) for its annual dealer networking event continues to expand. Industry veteran, 20 Group leader, dealer and NPDA Board Member Mark Sheffield joins the ranks of featured speakers at DealerConnect 2025, taking place September 21–23 at the Hilton Columbus Downtown.
“Mark is one of those guys who’s seen it all — and still shows up hungry to learn and help others grow,” notes NPDA Chairman Bob Kee. “He understands what it takes to build and lead a winning dealership team, and he never stops pushing for what’s next.”
From an M1 Abrams Tank Systems Specialist in Desert Storm to a Strategic Advisor helping dealerships on the front lines, Sheffield’s career has been anything but ordinary. With more than three decades of hard-earned experience across top-tier dealerships and OEM partnerships, Sheffield brings candid insights, real-world wisdom and no-BS takeaways to the DealerConnect stage.
Sheffield’s leadership résumé spans Yamaha of Killeen, Honda of Houston, Woods Fun Center, America’s Powersports, Woods Cycle Country, and Woods Indian Motorcycle. He has served the industry by sitting on the boards of the Texas Motorcycle Dealer Association and the NPDA. In previous roles, Sheffield also worked closely with Spader Business Management and NCM Associates, where he facilitated 20 Groups across the powersports, marine and RV industries.
He currently serves as Strategic Advisor for Woods Cycle Country and Woods Indian Motorcycle, where he continues to focus on dealership profitability, process and leadership development. Come to DealerConnect to see what #SheffieldSez as he joins an all-star lineup of speakers committed to delivering high-impact insights that dealers can actually use—without the fluff!
DealerConnect 2025
A Meeting for Dealers, by Dealers
September 21–23, 2025 | Hilton Columbus Downtown
From expert-led sessions to spontaneous hallway conversations, DealerConnect delivers face-to-face value you can’t get from a webinar or workshop alone. With bonus sessions on Saturday, two full days Sunday and Monday, and a closing half-day Tuesday, it’s a three-day power-up built to send dealers into Q4 and 2026 with momentum.
Registration is now open:
NPDA Dealer Members……………….$299
Not a Member? Join and qualify for Member’s rate!
New Dealer Member + Member Rate……$694
Don’t miss your chance to learn from Mark Sheffield and other industry leaders—face-to-face, dealer-to-dealer, September 21–23 in Columbus.
#DealerConnect2025 #BetterTogether #PoweredByDealers
About DealerConnect 2025
DealerConnect, September 21-23, 2025 is the National Powersports Dealer Association’s premier annual event, bringing together franchised and independent dealers from across the country for two and a half days of education, networking, and industry insight. Hosted at the Hilton Columbus Downtown in Ohio, DealerConnect features an all-star lineup of speakers, targeted workshops, and opportunities to connect with peers, partners, and thought leaders. Designed to fuel dealership growth and profitability, DealerConnect is where the powersports retail community comes together—bigger, better, and stronger than ever.
About the National Powersports Dealer Association (NPDA)
The National Powersports Dealer Association (NPDA) was founded in 2021 to support franchised and independent powersports dealers by providing specialized services, products, programs, and education. The NPDA advocates for dealer interests and works to foster a professional, profitable, and sustainable powersports industry.
Mission Statement
The NPDA empowers franchised and independent powersports dealers through services, products, programs, education, and advocacy—amplifying dealer voices to build a stronger, more successful, and more professional industry. NPDA.org
Source: National Powersports Dealer Association
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