The 2026 BNP Paribas Open is set for a brand new look, with apparel and accessories to match.
The largest combined ATP and WTA 1000 tennis tournament announced Thursday a new partnership with Lululemon, which will become the event’s official apparel and footwear outfitter in a multiyear deal—replacing Fila in both categories.
Next spring in the California desert, Lululemon will outfit more than 2,000 BNP Paribas Open volunteers, tournament officials, and ball crew members in new official tournament apparel and footwear.
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Fans will also be able to shop a new line of co-branded Lululemon and BNP Paribas Open merchandise, which will be featured in an expanded retail section at the on-site Tennis Paradise Shop. Visitors will also enjoy a “Lululemon Day” on Sunday, March 8 (with more details to come), as well as a standalone fan activation space in the Retail Courtyard of the Indian Wells Tennis Garden.
“Lululemon is a natural partner for the BNP Paribas Open and truly embodies the spirit of Tennis Paradise,” said Philippe Dore, Chief Marketing Officer at the BNP Paribas Open. “From their high-quality apparel to their focus on performance, Lululemon shares our passion for excellence and delivering memorable experiences. Together, we’re excited to enhance the world-class atmosphere that makes Indian Wells such a special destination for players and fans each March.”
