LeMans Revs Up AIMExpo Return with Dealer Incentives, Customs Showcase, Free Coffee

IRVINE, CA – August 19, 2025 – (Motor Sports NewsWire) – LeMans Corporation, a top powersports industry distributor, is making a high-impact return to AIMExpo for the show’s 2026 debut in Anaheim, California. The company will sponsor free coffee for attendees, offer exclusive dealer incentives, and anchor its exhibit with the iconic Drag Specialties semi.

AIMExpo, taking place January 7–9 at the Anaheim Convention Center, also coincides with the launch of the Monster Energy AMA Supercross season at nearby Angel Stadium. The timing underscores the industry’s momentum heading into the new year.

“A shared passion is one of the outstanding things that makes this industry great,” said Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council, which hosts AIMExpo. “When an event brings together the people, the brands, and the products of our industry, and adds the element of learning and networking, it’s an opportunity that can’t be missed.”

LeMans’s presence will be front and center at the show. Just inside the main entrance, The Starting Line will offer complimentary coffee, sponsored by Drag Specialties and Parts Unlimited. Nearby, the LeMans exhibit will showcase custom motorcycles and new product displays.

“At LeMans Corporation, we’re stepping up to ensure the powersports industry thrives,” said Paul Devine, Vice President of Sales & Marketing, LeMans Corporation. “By partnering with AIMExpo and becoming the exclusive coffee sponsor, we’re not only fueling dealer engagement – we’re also amplifying our brand presence as Supercross kicks off just blocks away.”

The collaboration between the MIC, AIMExpo, and LeMans extends beyond Anaheim. At the upcoming Parts NVP show in Milwaukee this September, the organizations will partner to give away 10 free MIC Dealer Memberships, underscoring a shared commitment to dealer success and cross-industry engagement. And the 2026 NVP Product Expo kicks off in Louisville just two weeks after AIMExpo.

“AIMExpo is a strong complement to our 2025 show and 2026 NVP Product Expo in Louisville,” Devine said. “The events give us a chance to support and bring together our dealers, a mission that’s at the heart of everything we do.”

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About AIMExpo

AIMExpo is North America’s premier powersports trade event, uniting the industry for three days of networking, education, and product launches. Produced by the Motorcycle Industry Council, the event features hundreds of exhibitors showcasing the latest in motorcycles, ATVs, side-by-sides, e‑power vehicles, aftermarket parts and accessories, gear, technology, and business services. Held at the Anaheim Convention Center in Southern California, AIMExpo is the must-attend event for dealers, media, and industry professionals. Learn more at AIMExpoUSA.com.

Source: AIMExpo

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