Miami knows how to party, and the vibes at the Miami Open seamlessly blend world-class tennis and nightlife the city is known for. But this year, the rockin’ atmosphere fans and players are used to at Hard Rock Stadium came to play at another sporting venue: a skatepark, thanks to apparel-maker On.
Two of On’s most famous brand ambassadors, Joao Fonseca and Ben Shelton, were on hand during the first week of the ATP Masters 1000 event for On Clubhouse Nights Miami, which the brand touted as “an evening to celebrate the intersection of tennis, music and culture.”
The Swiss manufacturer, with the help of the music platform Boiler Room, transformed Lot 11 Skatepark in downtown Miami into a high-energy tennis mecca, with a pop-up shopping experience that highlighted the new THE ROGER Clubhouse, a lifestyle sneaker designed in collaboration with its legendary namesake Roger Federer.
Flashback: On to launch tennis apparel line in collaboration with Iga Swiatek and Ben Shelton
