Allow him to reintroduce himself: World No. 1 Jannik Sinner is the latest professional tennis player to enter the vlogosphere.
Despite owning an official YouTube channel since last October, Sinner made waves in the social sphere by dropping his first behind-the-scenes vlog of his life on tour last week. While the nearly nine-minute debut doesn’t include the extensive supporting cast seen weekly in Daria Kasatkina and Natalia Zabiiako’s famous *What the Vlog**?* channel, or the untold story of the lower levels of professional tennis seen on Maria Timofeeva’s *Kiss My Ace*, it has a sleek production value all its own as it chronicles the Italian’s second straight Australian Open victory.
Fans of the top-ranked star will no doubt be fed by lengthy scenes of Sinner in his hotel room, in the gym and at practice, but also in scenes of him riding around in a “lucky” golf cart, and hauling around the Norman Brooks Challenge Cup trophy he won by routing Alexander Zverev.
He also provides pearls of wisdom in one-on-one interactions with the camera.
“I always say that success is also a way to say thank you to all the people who’ve helped you achieve this, and the best thing is to celebrate in a nice way with the people who really care, who are here,” he says in closing, basking in his third major triumph before jetting off to chow down on a burger, his “favorite part.”
