Industry Veteran Shane Pacillo Joins MotoAmerica As Vice President, Media And Promotions

Industry Stalwart Will Spearhead MotoAmerica’s Media And Promotions Team As It Begins Its Second Decade

IRVINE, CA – February 3, 2025 – (Motor Sports NewsWire) – MotoAmerica, North America’s premier motorcycle road racing series, has named 20-year marketing professional Shane Pacillo as Vice President, Media and Promotions, effective immediately.

Shane Pacillo has joined the MotoAmerica team as its Vice President, Media and Promotions.

Pacillo has worked extensively in agency and OEM sectors in a career that has included management in music, art, automotive, and powersports, providing him with a unique ability to fuse motorcycling and racing with cultural relevance.

Recently, Pacillo spent a decade with Piaggio Group Americas, where he oversaw iconic brands such as Aprilia, Moto Guzzi, and Vespa as Piaggio’s Chief Marketing Officer. Following his 10 years with Piaggio, Pacillo founded Heartwork, an agency focused on lifestyle brands with a specialization in motorcycling. His expertise in media innovation, strategic partnerships, and brand development makes him a crucial asset to MotoAmerica’s vision for the future.

“As MotoAmerica continues to grow, Shane’s experience and passion for racing makes him the perfect guy to help drive our media and promotional efforts,” said MotoAmerica President Wayne Rainey. “His knowledge of MotoAmerica’s teams, riders, and industry partners will serve him well as we work together to keep moving forward this year and beyond.”

Pacillo will spearhead MotoAmerica’s veteran team, working together to optimize the series’ media strategies, enhance promotional activations, and strengthen partnerships to further amplify its MotoAmerica’s presence across digital, broadcast, and live-event platforms.

“MotoAmerica is growing, and Shane’s experience in media, branding, and audience engagement is going to be a huge asset as we keep expanding the series,” said MotoAmerica COO Chuck Aksland. “He brings a fresh perspective and a good understanding of the powersports industry.  We’re confident he’ll help us create new opportunities and add even more value for our partners, teams, and sponsors.”

About MotoAmerica

MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Stock 1000, Twins Cup, Junior Cup, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com and follow MotoAmerica on Facebook, Instagram, TikTok, Twitter, and YouTube. To watch all things MotoAmerica, subscribe to MotoAmerica’s live streaming and video on demand service, MotoAmerica Live+

Source: MotoAmerica

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