The move appears to have paid off. Sabalenka’s estimated 2025 earnings reached approximately $30 million, including a WTA-record $15 million in prize money. The other half came from off-court income through partnerships with Nike, Audemars Piguet, Whoop, and Maestro Dobel, along with newer deals involving Electrolit, IM8, and more. Those earnings helped her rank as the second-highest-paid female athlete, according to Forbes and Sportico.
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As for what’s next, Sabalenka is eager to keep building. She’s already thinking about new ways to turn her globe-trotting lifestyle into content.
“I want fans to know that I can cook!” she says. “I think I would love to show how I shop, how I pack my stuff, my makeup skills, and also me cooking… One day, I’d love to share that side of mine.”
Sabalenka begins her 2026 season in Brisbane, where she returns as the defending champion at the Brisbane International, which gets underway on January 4.
