Honda expands Ride Red Demo Days program for 2026

ALPHARETTA, GA – March 20, 2026 – (Motor Sports NewsWire) –

• Program is a collaboration between Honda Powersports and dealer network
• Customer test-ride series will visit 50 Honda dealerships across the U.S.

American Honda today announced the 2026 Ride Red Demo Days program, a nationwide initiative that brings a dedicated Honda demo fleet to Honda powersports dealerships, giving customers easy, close-to-home opportunities to test ride a wide range of two-wheel on-road models. Supported by two Honda demo trucks operating across eastern and western regions of the country, the year-round program will visit approximately 50 Honda dealers, beginning April 3-4 at RideNow Peoria in Peoria, Arizona. In addition to test-ride opportunities, many events will include food, family-friendly activities and giveaways, while allowing attendees to connect with dealership staff and learn more about Honda’s lineup.

Models available for test rides span Honda’s on-road lineup, including:

• Touring: Gold Wing
• Sport Touring: NT1100
• Adventure: Africa Twin, Transalp, NX500
• Dual Sport: CRF450RL, CRF300L Rally
• Cruiser: Rebel 1100, Rebel 300 E-Clutch
• Sport & Standard: CBR1000RR, CB1000 Hornet SP, CB750 Hornet, CBR650R E-Clutch, CB650R E-Clutch, CBR500R, CB500R, CB300R

(Available models subject to change.)

“As any rider knows, the best way to understand a motorcycle is from behind the handlebars,” said Colin Miller, Manager of Experiential Marketing at American Honda. “With the support of our amazing dealer network, Ride Red Demo Days give customers a convenient, fun, hands-on opportunity to experience the performance, comfort and technology of Honda’s extensive lineup of two-wheel on-road models in real-world conditions, helping them discover the bike that truly fits their riding style and needs.”

For a full list of tour stops, visit the Events Page on Honda’s consumer website. Please note that additional demo events will be added in the coming weeks.

About Honda Powersports

Honda began motorcycle sales in America in 1959, and today, offers a full range of Honda motorcycles, scooters, all-terrain vehicles (ATVs) and side-by-sides in the U.S. Innovative technology always has been a Honda trademark, showcasing pioneering engine and chassis design that has set the standard for excellence for more than 65 years. Honda also has announced plans for battery-electric powersports products. Honda Powersports products have been built in America for 45 years and today, all Honda side-by-sides and ATVs are made in America at Honda manufacturing plants in Timmonsville, S.C. and Swepsonville, N.C., using domestic and globally made parts. Learn more at https://powersports.honda.com.

Source: American Honda Motor Co., Inc.

####