Another Ukrainian brand is getting the seal of approval from the country’s most decorated female tennis player. Elina Svitolina was recently announced as the first-ever brand ambassador for the jewelry company SOLO for Diamonds, a lab-grown diamond maker.
Since war broke out in her homeland in 2022 as Russia invaded Ukraine in particular, Svitolina has taken her status as a de facto ambassador for her country to the world seriously, and literally. During the initial months of her 2023 comeback following the birth of her and husband Gael Monfils’ daughter, she wore clothes on court designed by Paka, a fledgling Ukrainian sportswear brand, before signing with Adidas, and her eponymous Elina Svitolina Foundation finances the Ukrainian Billie Jean King Cup team.
“I take pride in supporting brands that highlight our country’s innovation and craftsmanship, Svitolina told *Sports Illustrated* in an interview this week highlighting her new partnership.
“What makes this partnership so special is the shared commitment to representing Ukraine. For both SOLO for Diamonds and me, it’s about more than just being Ukrainian–it’s about showcasing the innovation, resilience, and beauty that define our country.”
Read more: Elina Svitolina confirmed as Ukraine’s 2024 Paris flag bearer: ‘Huge honor to represent my country’
