Reddin insists he is not scared to ruffle some feathers.
“It’s about developing good relationships with people,” said Reddin.
“What I will say is that I’m not scared to have the tough conversations.
“Whilst I want to come in, listen and learn, I don’t want to come in and collude with the culture that’s here.
“I think it’s about changing the culture and evolving things because we want to be in a different place in the future to where we are now.”
Nevertheless, Reddin says he does not feel “everything is broken” in Welsh rugby.
“I’m sure there’s some bright spots of excellence across the Welsh game at every level,” he added.
“That’s the first thing I want to focus on, what’s going well, and that’s always a good foundation, particularly when people are in an environment where results aren’t going well.
“It’s very easy to become introspective and negative. Just trying to lift that mindset in the beginning is important to enable us to focus on some of the stuff that inevitably has to change.”
As he steps into Welsh rugby’s cauldron having previously been involved with England, Reddin acknowledged questions will be raised about his expertise in his new post.
However, he feels he can bring a useful, outside perspective.
“Hopefully I am bringing some different experiences, but also a healthy dose of ignorance, humility and curiosity with that,” said Reddin.
“I regard that as a strength because it permits me to look at things with fresh eyes.
“I don’t have the emotional connection or history to what has happened. I can look at things with a free slate and see things like others have not before.
“It does not mean I have all the answers and knowledge. I won’t get it all right. I will make mistakes, but I’ll make them with good intention.”
