PUBLIC SERVICE broadcaster Prasar Bharati Friday launched a dedicated 30-minute prime time slot for digital creators to showcase their content five days a week on DD News and its digital platforms under a revenue-sharing model.
The initiative will feature content ranging from two minutes to 10 minutes sourced from applications vetted by an independent team with a focus on a variety of subjects.
A government statement noted that the digital creators and their channels will be given full credit for their programming.
Creator’s Corner, as it is named, will be telecast on DD News and other digital platforms from Monday to Friday at 7 pm, with a repeat telecast at 9.30 am from Tuesday to Saturday. Each episode will feature four to six reels or videos covering diverse themes.
The initiative aims to promote the digital economy by encouraging the creation of quality content and expanding its reach through a partnership between Prasar Bharati and individual content creators.
Creator’s Corner will feature content on a wide range of themes, including news and current affairs, culture, travel, cuisine, art and literature, music and dance, health and wellness, education, science and technology, inspiring stories, environment and sustainable development, and entertainment.
Information and Broadcasting Minister Ashwini Vaishnaw said this is the first time content creators will come on a platform of a media network. He said it is the first step in the reform of the functioning of Prasar Bharati.
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Minister of State for Information and Broadcasting L Murugan said the initiative will give a platform to influencers who generate quality content.
