Coco Gauff prides herself on being able to pull off a variety of hairstyles, and ahead of the BNP Paribas Open, the 20-year-old pulled back her braids the curtain on how she manages natural hair as a professional athlete.
“I get a lot of talk about it in the locker room about how I change a lot,” she said in her pre-tournament press conference at the Indian Wells Tennis Garden on Wednesday. “I think hair is so versatile, especially Black hair, can be so versatile. … I love to play with colors, with textures, I love curls, I love it all.”
One of the brands in the world No. 3’s sponsor portfolio, valued at $34.4 million in 2024 according to *Forbes*, has been helping her explore her creative side. In April of last year, Gauff signed on as an ambassador for the natural hair-care pioneer Carol’s Daughter, with the American already a big fan of its .
“I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity,” she said at the time, and in the year since, Gauff is living that mantra, whether on the court or on the red carpet.
