Charity Takes Center Stage at AIMExpo 2026 with NPA’s Auction for a Cause

IRVINE, CA – July 16, 2025 – (Motor Sports NewsWire) – The powersports industry’s biggest night of giving is back. National Powersport Auctions and AIMExpo will once again host Auction for a Cause, a live fundraising event supporting youth programs, injured athletes, and families facing pediatric brain tumors.

Held during the Industry Party at the AIMExpo Starting Line on Wednesday, January 7, the high-energy auction will be led by NPA  in partnership with the Motorcycle Industry Council as part of AIMExpo 2026, taking place January 7-9 in Anaheim, California. All proceeds will benefit:

At last year’s event, the auction raised more than $34,000 – including $20,830 in live bids and $13,650 in direct donations – demonstrating the industry’s generosity and shared commitment to giving back.

This year’s auction will feature approximately 20 exclusive items, including signed memorabilia, rare collectibles, unique experiences, and gear donated by riders, brands, and industry leaders. Attendees will be able to preview items during the show and bid live on the show floor.

“We’re honored to support these three incredible organizations at AIMExpo this year,” said Ryan Keefe, NPA Vice President of Marketing. “It’s a powerful opportunity to come together as an industry and give back to causes that truly make a difference – whether it’s helping injured athletes, empowering underserved youth, or supporting families affected by pediatric brain tumors.”

“The energy and generosity we see at this auction is incredible,” added Andre Albert, MIC Director of Marketing and Events at MIC. “It’s not just about bidding on memorabilia – it’s about supporting people and making an impact. We’re thrilled to continue this tradition at AIMExpo 2026 in Anaheim.”

Not registered yet?

Donations Now Open

The MIC is now accepting donations of auction items from brands, dealers, and individuals across the industry. Those interested in contributing can contact Lindsey Scheltema at [email protected] by October 31, 2025. All donations are tax-deductible and will be recognized at the event.

Get Ready to Bid and Give Back

Whether you’re a collector, a racer, or just here for the cause, Auction for a Cause is your chance to make a real impact. Join us at AIMExpo 2026, make your bid, and help fuel the work of these three remarkable organizations.

About AIMExpo

The American International Motorcycle Expo is North America’s largest powersports trade show with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo will be held January 7-9, 2026, at the Anaheim Convention Center. For additional information, please visit www.aimexpousa.com.

About the Motorcycle Industry Council

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Instagram, LinkedIn, and YouTube, online at MIC.org, and through the weekly MIC RideReport.

About National Powersport Auctions

Established in 1990, National Powersport Auctions (NPA) is the world’s leading provider of powersport vehicle remarketing services. NPA’s nationwide footprint serves the industry’s largest financial institutions, manufacturers, and dealers through their premier live and online selling platforms. NPA offers comprehensive data services, including the NPA Value Guide™, the industry’s most accurate wholesale valuation tool. NPA has company-owned and staffed facilities in California, Colorado, Florida, Georgia, Ohio, Oregon, Pennsylvania, and Texas. NPA is a wholly-owned subsidiary of Copart, Inc (Nasdaq: CPRT). For more information about NPA, visit: www.npauctions.com.

Source: American International Motorcycle Expo

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