Seal of approval: Carlos Alcaraz’s personal logo with Nike will reportedly make its long-awaited debut at the year-end ATP Finals in Turin, Italy according to a new report by Spanish-language media outlet *Murica Plaza.*
The sportswear giant inked Alcaraz to a contract extension last year after he won his first Roland Garros crown, extending a contract that was due to lapse in 2025 into the mid-2030s with an eight-figure annual price tag. With the deal came the promise of a signature logo, putting Alcaraz on par not just with all-time greats like Roger Federer, Rafael Nadal, but peers including Naomi Osaka, Aryna Sabalenka and Jannik Sinner—all of whom have added their own marks to their gear alongside Nike’s iconic swoosh.
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Alcaraz has been sponsored by Nike since 2019, having previously worn Lotto apparel, and has worn unique on-court collections since evolving into one of the world’s best players. But now, according to Manuel Tallón, his true personal touch—more than a year in the making—will debut when the world No. 1 takes the court at the season-ending championships for the third time.
While the visual details of the logo have been kept close to the brand’s vest, the report says Alcaraz has already signed off on its look. The launch plan, meanwhile, is seemingly following the blueprint of what Nike did for Sinner last year when he was the top-ranked ATP player. Back in 2022, Nike and Sinner unveiled an intricate logo shaped like a fox, and at the year-end event in Turin last fall, Sinner soft-launched custom gear and merchandise by first wearing them on the tournament practice courts.
