As their rivalry evolved, Federer and Nadal leveraged their star power for charity—most notably the “Match in Africa” in Cape Town, which drew nearly 52,000 fans, broke the world record for tennis attendance, and raised $3.5 million for the Roger Federer Foundation in 2020.
Read More: When Roger Federer and Rafael Nadal shattered tennis attendance records at ‘The Match In Africa’
Alcaraz, 22, and Sinner, 24, look primed to follow in those footsteps. On court, they dominate the ATP Tour. Off court, they’re already global marketing forces, ranking among the world’s most marketable athletes according to SportsPro.
Alcaraz represents Louis Vuitton, Babolat, and BMW; Sinner is backed by Gucci, Head, and Alfa Romeo. Both share deals with Nike and Rolex. In SportsPro’s 2025 “50 Most Marketable Athletes” list, Alcaraz landed at No. 18 and Sinner No. 21—trailing only Coco Gauff (No. 10) and Novak Djokovic (No. 15) among tennis players. The rankings measure “brand strength, audience momentum, and commercial traction.”
