INDIAN WELLS, Calif.—Here at the Indian Wells Tennis Garden, when they’re not watching tennis, attendees each day and night greatly enjoy the venue’s array of food, fashion, equipment and shopping opportunities.
They’ve also got the chance to participate in the game’s history at the International Tennis Hall of Fame (ITHF) booth. Since few sports can rival tennis as a sport where its fans both watch and participate, why not give them the chance to engage directly with the legends? The ITHF’s “Letters to Greatness” initiative provides an opportunity for fans to write letters and record videos of appreciation for this year’s inductees, Maria Sharapova, Bob Bryan and Mike Bryan.
In large part, this is the ITHF’s way of bringing history to the people. For at one level, there’s the ITHF’s headquarters in Newport, Rhode Island that’s currently undergoing a thorough renovation, with the revamped facility set to reopen in May. But then, particularly for a sport as global as tennis, there’s the opportunity to share so much of this history with fans—perhaps best of all at WTA and ATP Tour stops, where present and past converge.
Another similar ITHF effort: “Be Legendary.”
