MELBOURNE—For the 10th installment of its Gel-Resolution shoe, Asics wanted to do something special. So just ahead of the Australian Open, it held the Asics Tennis Summit in Melbourne. Media and content creators from around the globe descended Down Under to discuss health, fitness and footwear.
The unveiling was done at the historic Kooyong Lawn Club, the former home of the Australian Open. Ambassadors including Novak Djokovic, Alex de Minaur, Lorenzo Musetti and Jasmine Paolini addressed the audience about their relationship and appreciation of the brand, before the attendees got a first look and first on-court impression of the new Gel-Res.
Guided by the philosophy “a sound mind in a sound body” (anima sana in corpore sano), Asics believes that players move and play with more confidence and better execution when they are more comfortable on court without any mental distractions. Trusting a shoe enough to not even think about it during play is arguably the best compliment a player can give it.
