ELF Lubricants Returns as Title Partner of Legendary Unadilla National

Penultimate Race of 2025 Extends Storied Legacy of Central New York Venue

“After a memorable first year partnering with such a highly regarded company we are excited to welcome the return of ELF and appreciate their eagerness to continue supporting the Unadilla National,” said Greg Robinson, President, Unadilla Valley Sports Center. “Together, we share a long and storied legacy within the sport of motocross and motorcycle racing as a whole, which has made this partnership a natural fit. ELF’s influence throughout Europe spans decades and we take pride in contributing to their continued reinvestment in the U.S. market.”

Originally founded in 1969 by Ward and Peg Robinson, Unadilla MX is the oldest venue in American motocross, predating the championship. The track became a foundational component of bringing the sport of motocross to the United States, expanding on the sport’s European roots by hosting Trans-AMA events prior to the inception of the Pro Motocross Championship. Those European ties remained as a host venue of the 250cc USGP and the first ever FIM Motocross of Nations on U.S. soil, which allowed Unadilla to become one of the first venues embraced by both international and domestic riders alike. It has served as a crown jewel of Pro Motocross for decades, with a sprawling, natural-terrain layout that takes full advantage of the undulating landscape of the Unadilla Valley. The old school nature of the track has blended seamlessly into the sport’s modern era and remains as daunting of a challenge today as it did more than 50 years ago.

Like Unadilla, ELF, whose slogan is “A Brand of Passion,” also carries a racing lineage spanning more than five decades. The passion behind the business remains the driving force of the brand’s 50-plus years of innovation and performance, where success on the racetrack has provided a foundation for proven consumer products that carry global notoriety. ELF’s own two-wheel legacy dates back to the early 1970’s, where collaborations with manufacturers like Honda and Yamaha helped the brand leave an indelible mark in road racing. Now, ELF continues its push into the off-road discipline with the same innovation, passion, and commitment that has defined the company from the very beginning.

A breakthrough victory at Ironman has allowed Honda HRC Progressive’s Hunter Lawrence to potentially extend the 450 Class title fight with his brother into the final round.
Photo Courtesy MX Sports Pro Racing, Inc.

Despite going winless over back-to-back races for the first time in his 450 Class career, Honda HRC Progressive’s Jett Lawrence can wrap up his second title at Unadilla.
Photo Courtesy MX Sports Pro Racing, Inc.

A wild afternoon at the championship’s most recent event at Ironman Raceway saw neither moto winner in the 450 Class stand atop the podium, but instead served as the anticipated breakthrough for Honda HRC Progressive’s Hunter Lawrence. In his 20th premier class start, the elder Lawrence brother was a picture of consistency with a pair of second-place finishes that landed him atop the overall classification for the first time. Prior to his victory, Lawrence had won four individual motos and amassed 14 podium finishes, including 10 runner-up efforts, but can now call himself a 450 Class winner. The win, combined with a sixth-place finish by his brother and teammate Jett Lawrence, resulted in a 14-point swing that has put Hunter Lawrence in a position to potentially extend the championship battle into the final round. Currently, 47 points separate the brothers, with Jett Lawrence needing three points and a margin of at least 50 points at the end of action at Unadilla to clinch a second 450 Class title.

For Jett Lawrence, a controversial afternoon at Ironman saw the championship leader receive a penalty for a fouled gate infraction in the opening moto, which resulted in a 17th-place finish. He rebounded with a win in the second moto to salvage a challenging afternoon, but has now gone winless over back-to-back races for the first time in his 450 Class career. With the Edison Dye Cup within reach on Saturday, Lawrence will likely coming out swinging at Unadilla.

In the 250 Class, another statement victory for Monster Energy Yamaha Star Racing’s Haiden Deegan has the second generation racer on the cusp of a second straight championship. Deegan showed the tenacity and dominance that has defined his title defense this summer with a fifth 1-1 moto sweep that puts the Gary Jones Cup in his sights at Unadilla. Currently, 51 points separate Deegan from Honda HRC Progressive’s Jo Shimoda and if Deegan maintains that advantage on Saturday he will capture the title one race early. Deegan will also look to capture his first Unadilla victory.

Another dominant performance by Monster Energy Yamaha Star Racing’s Haiden Deegan has him on the cusp of capturing a second straight 250 Class title at Unadilla.
Photo Courtesy MX Sports Pro Racing, Inc.

The ELF Lubricants Unadilla National will get underway this Saturday, August 16, with practice and qualifying starting at 5 a.m. PT / 8 a.m. ET, followed by opening ceremonies at 9:30 a.m. PT / 12:30 p.m. ET. Wall-to-wall live broadcast coverage can be seen on Peacock, beginning at 7 a.m. PT / 10 a.m. ET with Race Day Live, followed by uninterrupted coverage of the motos at 10 a.m. PT / 1 p.m. ET.

Tickets for Ironman and the remaining three races of the Pro Motocross Championship can be purchased by visiting www.ProMotocross.com.

For information about the Pro Motocross Championship, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:

MX Sports Pro Racing

MX Sports Pro Racing, Inc., manages and produces the world’s premier motocross racing series – the Pro Motocross Championship sanctioned by AMA Pro Racing. MX Sports Pro Racing is an industry leader in off-road powersport event production and management, whose mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing, Inc., organizes events for thousands of racing athletes each year and attracts millions of motorsports spectators.

Visit MXSportsProRacing.com for more information.

Pro Motocross Championship

The Pro Motocross Championship sanctioned by AMA Pro Racing features the world’s fastest outdoor motocross racers, competing aboard homologated bikes from one of eight competing manufacturers on a collection of the roughest, toughest tracks on the planet. Racing takes place each Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. MX Sports Pro Racing, the industry leader in off-road powersports event production, organizes the Pro Motocross Championship series.

More information can be found at ProMotocross.com.

SMX World Championship

The SMX World Championship™ is the premier off-road motorcycle racing series in the world that combines the technical precision of stadium racing with the all-out speed and endurance of outdoor racing. Created in 2022, the SMX World Championship Series combines the Monster Energy AMA Supercross Championship and the Pro Motocross Championship sanctioned by AMA Pro Racing into a 28-round regular season that culminates with the season-ending SMX World Championship Playoffs.

Visit SuperMotocross.com for more information.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing organization for North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. It serves as the sanctioning body of the Pro Motocross Championship.

Learn more about AMA Pro Racing at AMAProRacing.com.

Source: MX Sports Pro Racing, Inc. 

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