YOUNGSVILLE, NC – August 1, 2025 – (Motor Sports NewsWire) – AFCO Performance Group, LLC, a leading manufacturer of automotive and motorcycle aftermarket products, today announced its acquisition of Custom Dynamics, a recognized innovator and supplier of aftermarket motorcycle lighting and electrical components.
Jeff Scales, President of AFCO Performance Group, stated, “The strategic acquisition of Custom Dynamics is another step in our commitment to delivering best-in-class products and services to motorcycle and automotive aftermarket customers. The Custom Dynamics team and product line are second to none and will make an excellent addition to the AFCO Performance Group family of brands.”
Founded in 2002 with a mission to set new standards for quality, innovation, and service, Custom Dynamics has earned a loyal following among motorcycle enthusiasts and industry professionals alike. David Pribula, founder of Custom Dynamics, commented, “Our goal has always been to lead the motorcycle aftermarket industry with innovation, reliability, and exceptional customer service. Joining forces with AFCO Performance Group and their Legend Suspensions brand marks an exciting new chapter.”
Pribula will continue to oversee Custom Dynamics as President, ensuring continuity in leadership and a seamless transition for customers, employees, and partners. “I’m proud to continue leading Custom Dynamics as President and look forward to working closely with the AFCO and Legend Suspensions teams. Together, we’re well-positioned to deliver even greater value to our customers and partners, while honoring the core values that have defined Custom Dynamics from the beginning.”
Jesse Jurrens, President of Legend Suspensions, expressed anticipation of the partnership: “We are very excited to welcome Custom Dynamics and their team to our group. We look forward to collaborating to bring innovative, high-quality products to the V-Twin industry. Our companies are committed to driving the industry forward with premium parts and excellent customer service. Their addition to our team strengthens our ability to continue to lead the industry.”
This strategic acquisition further solidifies AFCO Performance Group’s position as a premier provider of aftermarket solutions, reinforcing its dedication to product excellence, customer satisfaction, and industry leadership.
Terms of the acquisition were not disclosed.
About Custom Dynamics
Custom Dynamics is the industry leader in aftermarket motorcycle lighting and electrical accessories, specializing in high-quality LED solutions designed to improve safety, visibility, and style. Based in North Carolina, the company is recognized for its plug-and-play designs and excellent customer support. Learn more at www.CustomDynamics.com
About AFCO Performance Group
AFCO Performance Group engineers, manufactures, and distributes premium Shocks, Springs, Brakes, Cooling, Exhaust Products, Gauges, Scales, Specialty Tools, Chassis Setup Equipment, and Motorcycle Suspension Products through its various brands: AFCO Racing Products, Dynatech Headers, PRO Shocks, DeWitts Radiators, Longacre Racing Products, and Legend Suspensions. AFCO Performance Group continues to build on over 35 years of manufacturing experience with quality performance products, racing engineering innovation, and superior service and support. Learn more at www.afcoperformancegroup.com
About Legend Suspensions
Legend Suspensions is committed to leading the suspension industry by crafting top-quality, high-performance motorcycle suspensions. Using only premium materials from trusted suppliers and innovative, practical designs, every product is precisely assembled in the USA with a strong focus on customer satisfaction and riding experience. www.legendsuspensions.com
Source: AFCO Performance Group, LLC
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