Move strengthens MIC’s efforts to expand the market and
support riders at every stage
IRVINE, CA – August 1, 2025 – (Motor Sports NewsWire) – The United States Motorcycle Coaching Association, dedicated to connecting riders with certified motorcycle coaches across the country, is now a program within the Motorcycle Industry Council. This is part of MIC’s broader market expansion initiative, and reinforces the organization’s commitment to supporting lifelong rider development and growing participation in the powersports industry.
Founded in 2016, USMCA was created by a coalition of industry leaders, racers, and educators to provide new and returning riders with access to vetted, professional coaches in safe, closed-course environments. MIC will carry on the operation of USMCA’s searchable platform – and will continue to make it available at MotorcycleCoaching.org and via the Motorcycle Coaching mobile app – allowing users to locate certified coaches by entering their city, state, or ZIP code.
“As part of MIC, USMCA will continue to connect riders with trusted, skilled coaches through an easy-to-use platform,” said Christy LaCurelle, President and CEO of the MIC. “And since each coach must pass basic prerequisites and background checks, riders and their families can feel confident in their safety and quality of instruction. This move strengthens MIC’s efforts to grow ridership in meaningful, sustainable ways, and ensures we’re supporting riders long after their first ride.”
All USMCA coaches undergo a certification process that includes background checks, CPR certification, and training in heat stroke and heart attack awareness. They also follow a code of conduct that emphasizes safety, professionalism, and mentorship.
“We’re excited to continue building on the foundation that USMCA established, now with the MIC,” said Lindsey Scheltema, who will continue to run USMCA as a business division of the MIC. “Coaching is one of the most effective ways to improve safety, confidence, and retention in our sport. At MIC, we can expand access and reach even more riders across the country.”
The network currently includes more than 425 active coaches, with a goal of reaching 500 in the next year. USMCA aims to connect 250,000 new and returning riders with coaching by the end of 2025.
Scheltema and Technology Director Mark Wilson will continue their work with the USMCA program. The former USMCA board will support MIC in an advisory capacity.
“This is a natural evolution of what USMCA set out to do,” LaCurelle said. “We’re proud to support the coaches and the community that have carried this mission forward.”
ABOUT THE MOTORCYCLE INDUSTRY COUNCIL
The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.
Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Instagram, LinkedIn, Facebook, YouTube, online at MIC.org, and through the weekly MIC RideReport.
Source: Motorcycle Industry Council
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