Henrique Martins Joins MIC as Director of EV Policy and Infrastructure

Automotive compliance expert has 25 years of global experience in electrification

IRVINE, CA – July 11, 2025 – (Motor Sports NewsWire) – Henrique Martins has joined the Motorcycle Industry Council as Director of Electric Vehicle Policy and Infrastructure. With more than 25 years of experience in regulatory compliance, certification, and homologation, Martins has worked across the globe with major automakers and startups, leading efforts in EV policy development, certification of motorcycles and off-road vehicles, and regulatory alignment across North America, Europe, Asia, and Latin America.

Martins held leadership roles at companies such as Automobili Pininfarina, Mahindra Automotive North America, Ford Motor Company, and General Motors, spearheading initiatives related to battery safety, global standards, and EV charging infrastructure. Most recently, Martins served as Vice President of Certification, Homologation, and Compliance at QUANTRON US, leading the certification of zero-emissions trucks and buses across North and South America and Europe. In addition, Martins contributed regulatory expertise to emerging technology platforms focused on compliance strategy and policy trends. His work has taken him across the globe, including extended engagements in Europe, China, India, Australia, and South America, giving him a uniquely international perspective on the challenges and opportunities in EV policy and innovation.

“Henrique brings a rare combination of deep technical expertise, global perspective, and strategic policy insight,” said Scott Schloegel, MIC Senior Vice President of Government Relations. “As the powersports industry continues to innovate in electrification, his leadership will be key to advancing policies and infrastructure that support a strong future for electric motorcycles and off-highway vehicles.”

Martins holds a degree in Mechanical Engineering from the University of São Paulo and has completed additional technical training at the University of Michigan. He has authored technical papers and presented at international conferences, including those hosted by the Society of Automotive Engineers and the Institute of Electrical and Electronics Engineers.

In addition to his professional work, Martins is passionate about the outdoors and off-road recreation. He enjoys trail riding in side-by-sides, often exploring nature with family and friends as a way to recharge and stay connected to the environment. He’s also an avid fisherman and lifelong martial arts practitioner, a discipline he credits with instilling the focus and resilience that guide his work.

“I’m thrilled to join the Motorcycle Industry Council, along with the Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America at such a pivotal moment for the future of powersports and mobility,” Martins said. “This role brings together so many of the things I care about: powersports, protecting the environment and promoting access to the outdoors, and shaping policies that promote innovation, safety, and sustainability. I look forward to working with our members and partners to help drive meaningful progress for the industry and the communities we serve.”

About the MIC

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Instagram, LinkedIn, and YouTube, online at MIC.org, and through the weekly MIC RideReport.

Source: Motorcycle Industry Council

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