NEW YORK & INDIAN WELLS, Calif.–(BUSINESS WIRE)–Mar 14, 2025–
BNP Paribas, Europe’s leading financial institution and a global sponsor of tennis, is pleased to announce the extension of its title sponsorship of the BNP Paribas Open with a five-year contract that runs through 2029. BNP Paribas began its title sponsorship of the tournament in 2009 and has become the longest running sponsor in the event’s history. Over the past 17 years, the tournament has seen record attendance, achieved equal prize money for women, and earned recognition as a favorite among top players.
Often referred to as “Tennis Paradise”, the BNP Paribas Open is held annually in Indian Wells, California. The Indian Wells Tennis Garden is a stunning venue which features the second largest tennis stadium in the world.
José Placido, CEO of BNP Paribas USA and CIB Americas, said: “Renewing the BNP Paribas Open contract is a testament to the continued growth of this event as well as the partnership between the tournament and BNP Paribas. The bank’s commitment to promoting tennis at all levels has made us a trusted partner in tennis and stakeholders, including BNP Paribas clients and staff, making the BNP Paribas Open our marquee tennis event here in the Americas. This agreement ensures the tournament will continue to attract top players, provide a world-class experience for attendees, and contribute to the local Coachella Valley economy, including helping the next generation of players.”
Elise Hermant, Global Head of Communications for BNP Paribas, said: “The title sponsorship of the BNP Paribas Open has proven a great success by any measure and continues to deliver a level of quality that perfectly aligns with BNP Paribas’
