S&S Cycle Announces Vintage Tour 2025

VIOLA, WI – February 17, 2025 – (Motor Sports NewsWire) – S&S Cycle On Tour–Again

In 2003 S&S Cycle surprised the v-twin industry with the release of a 145ci engine to commemorate our 45^th Anniversary and Harley-Davidson’s 100^th, but that wasn’t the biggest surprise. When five custom bike builders stepped up to create bikes that showcased the monster engine and have their creations ride on the S&S Cycle truck all year, that rocked the industry. Builders coming together, working as a team and putting individual promotion aside to support S&S in celebration of the v-twin industry was a new concept regarding ‘build-offs’.

In succession S&S followed up with The 124 Tour, The Shovel Tour, The World Builders Showcase Tour and, of course, one of the most memorable bike events in history, the S&S 50^th Anniversary. In each of these tours, custom builders came together to show the industry what camaraderie and team spirit really looks like.

After a 17-year hiatus, S&S Cycle is bringing back a tour. But not just any tour, no, this one digs into our roots—The S&S Cycle Vintage Tour. The tour will showcase three of our vintage powerplants and six incredibly talented builders. There were no rules, no limits on creativity, in fact we asked the builders to build what was in their hearts not to a style we were looking for.

“In years past, S&S worked closely with industry leaders and builders in celebration of creativity and teamwork within the v-twin industry.  Each project we pursued was memorable and a bonding event for S&S Cycle, the builders, enthusiasts, and the industry alike.  Our aim in rejuvenating these builds is to reestablish that creativity and teamwork and have a whole lot of fun!  I want to thank Howard Kelly for returning to S&S and taking on the responsibility of leading our marketing department and the Vintage Tour.   Teach, Chip, Brian, Chris, Mike and Xavier, thank you for your time, effort, and creativity; now, let’s go have fun and share what you’ve built with everyone else!” Brett Smith, Director, S&S Cycle.

Meet the Builders:

KN-Series

P-Series

SH-Series

https://www.sscycle.com/vintage-tour

The bikes will be unveiled to the public at Daytona Bike Week, 2/28 at 10:00AM and everyone is invited! Our display will be at the J&P Cycles lot at Destination Daytona. This unveiling celebrates both the coolness of the bikes being built (and yes, in true custom fashion, they are still being built at the time of this writing) and the incredible group of men who came together to be a team and show the custom industry just how much fun can be had working towards a common goal.

Said Howard Kelly, S&S Cycle Senior Director of Marketing, “I have had the privilege of being involved in all of the S&S tours as both an industry member and an S&S employee. Having almost daily interaction with this group and seeing their excitement and support of each other reminds me of just how much fun all the tours were and the friendships they created.”

The bikes will tour with the S&S Cycle truck to Daytona Bike Week, the Donnie Smith Show, Born Free California, and culminate in Sturgis, South Dakota. 

About S&S Cycle:

For over 65 years, S&S Cycle has been the leading manufacturer of Proven Performance motorcycle components, engines, and exhaust. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George and his wife Marjorie (whose maiden name was also Smith) bought out Stanley, and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin, and expanded to La Crosse, Wisconsin, in 2004. The technology has changed, but one thing remains: S&S Cycle is dedicated to delivering the ultimate customer experience in the powersports industry through proven performance.

For further information, please visit www.SSCycle.com

Source: S&S Cycle

####