SEMA and PRI Announce Magazines Now Available in Digital Format

Expanding reach to readers anywhere, anytime, on any device

DIAMOND BAR, CA – January 7, 2025 – (Motor Sports NewsWire) – The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) are proud to announce that their magazines are now available in a fully digital format, making industry-leading content more accessible than ever. The first digital issues of both SEMA Magazine and PRI Magazine debuted last month. Importantly, print editions of both magazines will continue to be offered, ensuring readers can enjoy their preferred format.

This transition allows the magazines to significantly expand their coverage and share information to more industry professionals across the country and around the world. Readers can enjoy the same high-quality content from anywhere, on any device, providing greater flexibility and convenience. By offering a digital option, both organizations are ensuring that their valuable insights, updates, and industry perspectives are available to members and professionals around the world.

The new digital platform, powered by Zinio, provides readers with an exceptional experience, combining user-friendly navigation with advanced tools. Key features include cross-platform Single-Sign-On (SSO) for seamless access, text-to-speech functionality for on-the-go accessibility, and an intuitive article search service powered by IBM Watson’s Natural Language Understanding (NLU) technology.

“We’re excited to make SEMA Magazine available in digital format, giving our readers more ways to access the content they trust,” said SEMA President and CEO Mike Spagnola. “This expansion ensures that we can connect with even more professionals across the industry no matter where they are—whether they’re at their desks, traveling, or anywhere in between.”

PRI President Michael Good shared similar enthusiasm, stating, “The digital format of PRI Magazine allows us to broaden our reach and connect with a wider audience, while maintaining the high-quality content our readers have come to expect. At the same time, we remain committed to continuing the print edition for those who prefer it.”

To subscribe to the digital version of SEMA Magazine, click here; to subscribe to the digital version of PRI Magazine, click here.

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

Source: Specialty Equipment Market Association

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