Ducati’s Centenary year brought thousands of Ducatisti together across the world’s most beautiful cities for #WeRideAsOne

• On Saturday 9 May, more than 22,000 Ducatisti came together to celebrate Ducati’s Centenary, living together the biggest #WeRideAsOne ever
• From Bologna to New York, from São Paulo to Bali, all the way to Dubai, Cape Town, Perth and Singapore, #WeRideAsOne ignited the passion for the Reds of Borgo Panigale across five continents within 24 hours
• The tribute to Ducati’s 100th anniversary took shape through original “100” photographic compositions created by enthusiasts with their own Ducati bikes
• Attention now turns to World Ducati Week 2026, taking place from July 3 to 5 at the Misano World Circuit Marco Simoncelli, for three days of passion, entertainment and unforgettable experiences

BORGO PANIGALE – (Bologna, Italy) – May 12, 2026 – (Motor Sports NewsWire) – On Saturday, May 9, the Ducati community came together across the globe for the fifth edition of “We Ride As One,” the worldwide event that each year brings thousands of Ducatisti together on the same day to celebrate their passion for the Reds of Borgo Panigale.

With more than 22.000 participants from over 70 countries, the 2026 edition became the largest #WeRideAsOne ever, confirming the growing success of an event that continues to attract an increasing number of Ducatisti around the world.

An occasion made even more meaningful in Ducati’s Centenary year (1926–2026), and representing the first major step toward World Ducati Week 2026, scheduled from July 3 to 5 at the Misano World Circuit Marco Simoncelli.

The day of Saturday 9 May came to life thanks to the collaboration between Ducati dealerships and the Ducati Official Clubs, the driving force behind the spectacular #WeRideAsOne parades, with processions of Ducati and Scrambler Ducati motorcycles crossing some of the world’s most fascinating cities. Edition after edition, the event continues to expand its global reach by involving new metropolises.

As tradition dictates, Ducati management, employees, and international subsidiaries also took part in the event alongside the Ducatisti. Starting with CEO Claudio Domenicali and VP Global Sales and After Sales Francesco Milicia, the Borgo Panigale-based company experienced the day riding side by side with its enthusiasts, once again confirming the strong bond that connects the Company with its global community.

The global dimension of the event was reflected in its extraordinary geographical reach, with the simultaneous participation of cities across every continent: from London, Berlin and Paris to New York and Las Vegas, passing through São Paulo, Bogotá and Santiago de Chile, all the way to Tokyo, Shanghai, Bangkok and New Delhi, without forgetting Sydney and Cape Town, among many others. A mosaic of places and cultures that, for 24 hours, became the stage for the #WeRideAsOne parades, uniting Ducatisti across all five continents in one great red embrace.

The energy of the event was shared in real time across Ducati’s social media channels, through images and videos coming from every corner of the world. This collective story was enriched by special photographic compositions dedicated to Ducati’s Centenary, with participants forming the number “100” together in tribute to this important anniversary. All content is available on Ducati’s Instagram profile in the dedicated #WeRideAsOne2026 Highlights collection.

#WeRideAsOne is much more than an event: it is the moment when Ducati passion ignites in unison across every corner of the world. A unique experience in the motorcycle world, once again confirming Ducati as the only motorcycle brand capable of orchestrating, on the same day, a global celebration of this scale, bringing together motorcyclists with different riding styles but united by the exact same passion for the Reds of Borgo Panigale.

All eyes are now on World Ducati Week 2026, scheduled for July 3 – 5 at the Misano World Circuit Marco Simoncelli. An edition destined to make Ducati history, with July 4 marking exactly the 100th anniversary of the founding of the motorcycle manufacturer. Tickets to attend this iconic event celebrating Ducati passion are already available on Ducati.com! 

Source: Ducati Motor Holding S.p.A

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