A first-of-its-kind collaboration merges real-world collector car auctions with interactive gameplay
WALWORTH, WI – May 8, 2026 – (Motor Sports NewsWire) – Mecum Auctions is collaborating with Sunday Car Club to introduce a first-of-its-kind virtual auction experience within Sunday Car Club’s Fortnite Island. Fortnite is a massive online multiplayer game with more than 650 million registered players, making it one of the most widely played games in the world. This collaboration brings the excitement of live collector car auctions into the digital world, allowing players to buy and sell virtual vehicles through a fully immersive Mecum Auctions environment, complete with cars crossing the block on the brand’s signature red carpet, just as they do at a live Mecum event.
At the heart of the experience, a Mecum auction will take place every 30 minutes, located in the island’s downtown hub, accessible to all players regardless of progression tier. In addition to user-listed vehicles, the auction will feature an array of ultra-rare and exclusive models available only through this in-game marketplace, enhancing both competition and collectibility. Mirroring a real Mecum auction, every car consigned will drive down the red carpet, stop on a turntable at center stage, and players can then bid on the vehicle.
To further enhance realism, players who consign a virtual vehicle to Mecum will trigger a dedicated in-game transport sequence, in which a Mecum Transport truck arrives at their virtual garage to deliver the vehicle to the auction stage, mirroring the real-world Mecum consignment process. Join the virtual Mecum Auctions experience on Sunday Car Club’s island using code 1338-2425-5585.
“We’re taking the Mecum auction experience global in a way we never have before,” says Breeann Poland, Mecum Auction’s Director of Marketing and Communications, “bringing it directly to millions of players and future collectors inside one of the world’s biggest platforms.”
The partnership launches today, May 8, 2026, in alignment with Dana Mecum’s 39th Original Spring Classic. Throughout the nine-day event, a curated selection of exclusive vehicles from the live auction will also be made available within the game, creating a dynamic connection between the physical and virtual auction experiences. Those interested in the virtual Mecum Indy are welcome to experience the auction action in person at the Indiana State Fairgrounds, May 8-16, 2026, where an estimated 2,500 vehicles will cross the auction block.
About Mecum Auctions
Founded in 1988, Mecum Auctions has been a world leader in collector car, vintage motorcycle and Road Art® sales for more than 35 years. The company prides itself on hosting family-friendly events for car enthusiasts from all walks of life; there is something for everyone at Mecum auctions. From coast to coast, Mecum hosts several auctions in a calendar year, including The World’s Largest Collector Car Auction® each January in Kissimmee, Florida, and Dana Mecum’s Original Spring Classic in Indianapolis each May.
About VLO Studios and Sunday Car Club
VLO Studios is an interactive entertainment studio that builds original entertainment formats for the gaming-native generation. It’s latest property, Sunday Car Club (SCC), is gaming’s first car culture platform, built inside Fortnite. SCC brings the energy of real-world car culture — collecting, customizing, trading, and showing off — into a persistent digital city where millions of players connect around their love of cars. SCC bridges the gap between the physical and digital car communities, creating a new home for the next generation of automotive enthusiasts.
Source: Mecum Auctions
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