At the start of the year, wearable technology was thrust into the spotlight when the Australian Open insisted players couldn’t wear smart watches and similar gear that tracks their personal biometric performance data during matches.
The next hard-court major has no such plans. In fact, it’ll be equipping the players with such technology.
This week, the US Open announced that Oura was joining its robust roster of official sponsors, putting the American Grand Slam tournament on par with other major U.S. sports leagues including NBA, NFL, MLB, WNBA and professional golf, all of which permit forms of wearable technology for their athletes.
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Every main-draw player at the US Open will receive an Oura Ring, and recovery education will be built into player areas. The brand will receive on-court signage in both Arthur Ashe Stadium and Louis Armstrong Stadium, plus broadcast messaging and on-site activations.
It will also have a role in the US Open’s future Player Performance Center, including naming rights to a wellness and recovery space, when it opens next year as a part of an $800 million overhaul of Arthur Ashe Stadium and the tournament grounds.
