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But for players who might not have access to designer clothes on speed dial, the ATP’s Style Studio is a new and welcome resource. Plus, a photographer on hand ensures players will have plenty of content to share on their own social channels as they build their brand.
In Miami, Fritz was joined by Flavio Cobolli, Gabriel Diallo and Zizou Bergs in taking part in the walk-outs—and he wants more players to get involved.
“We could probably get to a point where we just normalize it for a day at the tournament,” he said. “Like, everyone just does it (styled arrivals) for one day and shows up like that.”
That would help make the fashion feel more natural—and not just another box to tick in the pre-tournament promotion plan.
“I don’t like the part of it where it’s a bit more like a media obligation type of thing,” he explained, “where you have to dress up and show up… I think if it was more natural, it’d be even better.”
Check out what Fritz and co. wore in Miami:
