Djokovic famously put those claims to the test after 2024 Roland Garros, where he suffered a torn meniscus and had to pull out ahead of the quarterfinals. He underwent surgery and then surprised the world with his rapid return to action. At 2024 Wimbledon, he went all the way to the final before losing to Carlos Alcaraz, and at the 2024 Olympic Games in Paris he added a gold medal to his legendary trophy cabinet, defeating Alcaraz in the final.
Read More: Another step forward: Novak Djokovic hits at Wimbledon wearing compression knee sleeve
All the while, Djokovic was seen wearing a distinctive gray and white Incrediwear sleeve on his right knee, on and off the court.
“The health space is something I deeply care about, something that is also very authentic and close to me, as I live it on a daily basis,” Djokovic told press this week. “(I) try to be a testament, or an example, of the products or the businesses or brands that I’m part of, or partnering, or setting up, or launching…
“I think nowadays with so many products and companies and brands out there, it’s not easy to navigate what’s good and what’s authentic and original and what’s made or created or developed with high integrity.
“I feel like one of the best ways is to have an ambassador or partner that is a face that really embodies that. I try to do that.”
