Yamaha Brings New Models and Dealer Focus to AIMExpo 2026

IRVINE, CA – October 28, 2025 – (Motor Sports NewsWire) – The energy is building for AIMExpo 2026, and Yamaha Motor Corporation, U.S.A. is now set to return to the show floor in Anaheim, California, January 7–9. Yamaha’s continued commitment to AIMExpo reflects the event’s role as the key meeting place for powersports dealers and OEMs to connect, collaborate, and set the pace for a new year.

“AIMExpo continues to prove that it has clearly become the best opportunity for Powersports Business leaders to meet and greet business partners from all over the country, and to help set the stage for a successful selling season for the coming year and beyond,” said Martin Vivanco, Dealer Network Strategy Manager for Yamaha Motor Corporation, U.S.A.

Those attending AIMExpo will have the opportunity to see Yamaha’s latest lineup, including the 2026 YZ450F, which features new updates in power, handling, and technology, as well as a special 70th Anniversary Edition that commemorates the company’s founding in July 1955. The display will also include side-by-side and ATV models such as the 2026 Wolverine RMAX4 1000 Limited.

Credit: Yamaha Motorsports media gallery

“Having the major OEMs on our show floor is important to us, and we’re stoked to have them put their trust in us as the place to connect with dealers,” said Andre Albert, Director of Marketing and Events for the Motorcycle Industry Council. “Dealers value facetime with their manufacturers, and the modern trade show is about creating lasting connections and momentum. We’re excited to see Yamaha leaning into the opportunities we’ve created with the Anaheim show.”

Throughout the show, Yamaha’s dealer representatives and field staff will be on hand to talk with business partners about their latest models, answer questions, and spotlight initiatives like the Yamaha Outdoor Access Initiative, supporting off-road riding for future generations.

“When a company like Yamaha commits to AIMExpo, it sets the tone for the entire industry,” said Cinnamon Kernes, MIC Vice President of Market Expansion. “It’s more than just new models on display – it’s a catalyst for conversations, partnerships, and new ideas that can shape the season ahead.”

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Source: AIMExpo

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