AIMExpo and MPN Supercharge Education with 2026 Dealer Excellence Track

IRVINE, CA – September 16, 2025 – (Motor Sports NewsWire) –  Dealer education will be at the forefront of AIMExpo 2026 as North America’s biggest powersports trade show once again joins forces with Motorcycle & Powersports News (MPN) to deliver the Dealer Excellence education track. The collaboration is set to deliver bold ideas, real-world solutions, and the tools dealers need to stay ahead in today’s fast-moving landscape.

Dealerships today are up against ever-evolving customer needs, relentless market pressure, and a constant wave of new technology and expectations. The Dealer Excellence sessions are built to cut through the noise, equipping dealers with proven tactics to boost efficiency, sharpen operations, and excel.

“Teaming up with MPN for dealer education just makes sense,” said Cinnamon Kernes, Vice President of Market Expansion at the Motorcycle Industry Council. “Their team is on the ground with dealers every day. They know what’s changing, what’s working, and what matters most. By joining forces, we’re delivering education that’s practical, immediate, and built for today’s realities.”

“Our goal is to give dealers tools and strategies they can use right now, not just ideas for the future,” said Meagan Kusek, Editor of Motorcycle & Powersports News. “We’re proud to work alongside AIMExpo to bring new perspectives, straight from the field to the tradeshow floor.”

This year’s Dealer Excellence track confronts the real challenges dealerships face, streamlining operations, adapting to new trends, and turning obstacles into opportunities. Every session is packed with insights dealers can act on from day one. Sessions like “Fixed Ops: Advice for Beyond the Showroom,” “E-Commerce: Capturing Customers Who Don’t Want to Come In,” and “EV Customers Are Different: Are Your Salespeople Ready?” are just a sample of what’s in store. The full schedule will be announced soon.

“There’s never been a more important time to double down on education,” Kernes said. “Dealers who show up, engage, and bring new ideas back to their teams will be the ones driving the industry forward. That’s what Dealer Excellence is all about.”

Not an exhibitor yet? Get a booth quote now.

Stay up to speed on powersports news, advocacy, and industry trends. Subscribe to MIC’s RideReport, free, every week.

Source: AIMExpo

####