2025 SEMA Show Highlights Motorsports Action All Week

Featuring drift rides, iconic car exhibits, celebrity signings, and hands-on automotive demos with SPARQ and Hoonigan

DIAMOND BAR, CA – October 31, 2025 – (Motor Sports NewsWire) – The 2025 SEMA Show will roar to life with its biggest slate of live motorsports activations yet, highlighted by two of the industry’s most culture-driving forces: SPARQ and Hoonigan. From drift rides and film car showcases to daily burnout arena action and major reveals, this year’s motorsports activities give attendees unprecedented access to the people, machines, and moments that define modern car culture.

SPARQ Brings the Future of Performance, Diagnostics, and Car Culture to Life

SPARQ is partnering with Westen Champlin and the Horsepower Rodeo crew to launch one of the largest drift experiences in SEMA Show history at the Diamond Lot. Dubbed SPARQ Slide City, attendees can ride along on a 145,000-square-foot course with top drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen, and Richard Advani. SPARQ device owners can show their QR code for fast pass, front-of-line access.

Beyond the drift course, SPARQ offers a full week of experiences at North Hall #10969, including:

Cody Walker autograph signing – Thursday, Nov. 6, at 1 p.m.

AI-powered vehicle diagnostics presentation by CEO Daniel Nieh – Thursday, Nov. 6, at 11 a.m., located within FutureTech Studio (Central Hall #24401)

Press conference unveiling new driver–service platform – Wednesday, Nov. 5, at 4 p.m.

Han’s Garage immersive booth – all show week, offering up-close access to Fast & Furious franchise hero cars

Hoonigan Returns to Silver Lot with Daily Burnyard Shows and Gymkhana 2025 Reveal

From Tuesday, Nov. 4, through Friday, Nov. 7, Hoonigan will host Burnyard Shows at 11 a.m. and 3 p.m. daily in Silver Lot #3. These sessions feature Formula Drift competitors, Australian style burnout builds, off-road rigs, and more. Hoonigan will also debut the next chapter in the Gymkhana legacy with the “Gymkhana 2025” reveal on Tuesday, Nov. 4, at 12 p.m., and Co-Founder Brian Scotto will present the teaser film during Tuesday morning’s SEMA Show Kickoff Breakfast.

Additional highlights include:

Celebrity signings – Lia Block, Tuesday, Nov. 4, at 4 p.m.; Chip Foose, Friday, Nov. 7 at 12:30 p.m.

Mega Burnyard Show – Friday, Nov. 7, at 1 p.m., replacing the two standard sessions

“We want the SEMA Show to be an engaging and immersive experience for all attendees,” said Tom Gattuso, SEMA Vice President of Events. “These motorsports activations put people right in the middle of the action and show how innovation, culture, and creativity come together in the automotive world.”

“Hoonigan’s Burnyard and SPARQ Slide City demonstrate how the SEMA Show fuses the latest products, athletes, passion, and automotive culture. Show goers will get to jump in on drift rides, check out some amazing film car displays, meet celebrity drivers, and try out hands-on demos,” said Andy Tompkins, SEMA Trade Show Director. “It’s a chance to get up close to the cars and the people who make this industry so exciting.”

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and creative community. With 2,300 exhibiting brands, including 500 first-time participants showcasing the latest products and innovations, the Show delivers unmatched access to decision-makers and global markets. For more information and to register, visit www.semashow.com.

All enthusiasts are invited to experience SEMA Show Friday – Open to the Public on Friday, Nov. 7, along with SEMA Fest. Tickets are available at SEMAFest.com. Live coverage from the Show can also be followed throughout the week on SEMA Live presented by AutoZone, streamed on YouTube and Meta.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org, 909/396-0289.

Source: Specialty Equipment Market Association

####